BRAND TOUCHPOINTS

I got bitten !!!!

Posted in Uncategorized by Abhinaya Chandrasekhar on August 12, 2009

lovemarkA philosophy that sounds so simple and yet tough to follow. Love and respect. This book is all about a revolutionary way to move businesses. It completely attacks the conventional mannerisms of business-houses.

“Brands are running out of juice.” They are everywhere and are cluttered. All advertising agencies are trying to break this clutter by coming up with points of differentiation for all.

Result: We end up getting sucked into this game of creativity and make purchases without a reason.

But, there’s got to be a solution to this and Lovemarks provides the route to a brand’s successful future. If we treat a brand with love and respect, it becomes powerful and gains loyalty. Loyalty beyond reason by its consumer due to unconditional love delivered by the brand.

I read this book two weeks ago and thought to myself, “It sure looks good on paper. It might not work.” So I gave it a shot. For two weeks, I have been making an effort to treat all brands I handle with love and look at them as something more than a mere account.

New ideas to enhance the brand value has been flowing throughout and also ended up getting a lot of work done! Next milestone is to read the sequel to this book: The Lovemarks effect – Winning in the consumer revolution.

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2 Responses

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  1. Yogi said, on August 12, 2009 at 4:48 pm

    sounds gud!!

  2. Shyam said, on August 13, 2009 at 9:46 am

    liked it…will try it on Chanakya…


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