BRAND TOUCHPOINTS

The Starbucks Experience

Posted in Uncategorized by Abhinaya Chandrasekhar on August 20, 2009

You wake up in the morning. Another boring day. You get out of home all dressed to go to work. On the way, you stop at the regular coffee-house. “Morning John.. the usual please.” You are greeted by a warm smile and a couple of minutes later, you have your tall latte de-fatted soy milk sugar free cold with whip and vanilla.

A touch of warmth and kindness is a beautiful way to begin a day. And this is what the Starbucks partners (a.k.a employees) strive to create. “The Starbucks Experience”, authored by Joseph A. Michelli is a book on principles for turning businesses from ordinary into extraordinary using Starbucks as a base model.

If you d0 not understand the branding language, here are some facts that can make you go ga-ga-

If you had invested $10000 in the Starbucks IPO on the Nasdaq in 1992, your investment would have been worth approximately $650,000 two years ago.

What struck me as awesome was the fact that the principles are simple and not some of the management gibberish we study, in every B school. They can be employed in real life too. They are results-oriented and can be deceptively powerful when employed:starbucks

  • Make it your own
  • Everything matters
  • Surprise and delight
  • Embrace resistance
  • Leave your mark

Simple strategies that can facilitate a huge turn-around. Try it out and do write back.

Enjoy your latte!

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One Response

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  1. nitten sethi said, on August 31, 2009 at 12:23 pm

    one rule applies everywhere….simplicity
    it is neither explainable in books nor copied by others in the same fashion..
    it’s time to go back to basics and think about something new..


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