BRAND TOUCHPOINTS

Microsoft goes cute!

Posted in Uncategorized by Abhinaya Chandrasekhar on September 13, 2009

Here’s an ad that has created mixed emotions. Using the little girl and the dog sure worked for Hutch. It s working fine for Airtel too. But Microsoft????

Take a look at this.

This ad is definitely not stimulating me to even consider Windows 7. “Cuteness” is not for every brand. Sometimes highlighting the features and talking about what the product can do, might help.

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5 Responses

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  1. Sudhir Pai said, on September 13, 2009 at 3:41 pm

    Humm…

    I like the ad. What it tries to communicate is that windows 7 makes things so simple that even a 5 year old to work on it, and make a presentation, of course like only a 5 year old could possibly. it’s so nicely shown, when the kid struggles to say responsive!

    ‘Sometimes highlighting the features and talking about what the product can do, might help.’

    Isn’t it what this ad attempts to do?

    • Abhinaya Chandrasekhar said, on September 14, 2009 at 8:12 am

      “As for performance, I think Microsoft is going to surprise people. And if you’re working for an enterprise that hasn’t upgraded to Vista because it won’t run acceptably on your existing PCs, you’ll want to look again at Windows 7.”

      This is on the microsoft site http://www.microsoft.com/windows/windows-7/

      When they have a powerful product with enhanced features, I believe the ad must atleast push me closer to considering the product. Does this ad stimulate any decision-maker to upgrade all systems at his work to Windows 7?

      We want consumers to say, “That’s a hell of a product” instead of “That’s a hell of an ad.” -Leo Burnett

  2. Gaurav said, on September 14, 2009 at 5:49 am

    The advt may not be good 1 but what Microsoft has planned for Windows 7 is the Amway way. They are planning to come up with houseparty.com to promote their product. Its quite the same like the Amway concept.

    • Abhinaya Chandrasekhar said, on September 14, 2009 at 8:26 am

      Thanks for writing Gaurav. This is an insight. I did not know about their promotion strategy. 🙂

  3. salil lawande said, on September 14, 2009 at 9:34 am

    Its somehow unimpressive as an ad. It doesn’t convey much and tries really very hard to make an impression using a kid.

    I somehow like the apple ads which poke an eye (microsoft’s of course) if you go to youtube you will get plenty of those. They had released a series of those “windows geek and the cool dude with the sweater” ads.

    I think apart from the XP OS, Microsoft doesn’t have a lot to speak of in terms of OS quality. The only reason they were adopted was becoz there were no alternatives to begin with (except apple’s OS family, although they were severely limited due to their dependence only on the apple machines, while the windows OS was built to work on any hardware).

    In retrospect, Hutch ads work because they are innovative and were the first to start with this concept. Apple has always had a very strong advt. legacy. MS on the other hand is a behemoth that has become lazy with a lot of fogginess in front of its geek eyeglasses.

    Check and compare Microsoft’s webpage vis a vis apple’s…it does say a lot.

    By the way…is this an ad targeted at indian audiences? just a question….


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