About me


Well Hello! This is Abhinaya Chandrasekhar – A brand consultant in the making. With an MBA in Marketing and specialisation in branding, the field of advertising seemed exciting to step in. So here I am, working with JWT in the account management division with all heart, eyes, mind, soul set toward brand planning.

Why Branding?

– Simply because, its cool

– Its exciting

– And, lets face it. You get to hang out with some of the craziest people with IQ levels that can knock the wind outta you !

Two of my greatest love affairs

People: Networking is one of my greatest passions. I love talking to people, sharing ideas, generating new thought processes and more.

Music: Dire Straits to Iron Maiden, Jimi Hendrix to Akon – I am a fan. One thing that can keep me glued to my chair and work all day / night is music.


You will find a whole lot of thoughts, new ideas on branding and marketing communication here. Many moment of truth experiences. Learnings from the clients handled, workshops attended, articles read, book reviews and more.

Happy Reading!


One Response

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  1. Sourabh said, on August 10, 2009 at 9:08 am

    great going..keep it up,,,all the articles are worth reading,,,wish u all the best,,,,

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