BRAND TOUCHPOINTS

Microsoft goes cute!

Posted in Uncategorized by Abhinaya Chandrasekhar on September 13, 2009

Here’s an ad that has created mixed emotions. Using the little girl and the dog sure worked for Hutch. It s working fine for Airtel too. But Microsoft????

Take a look at this.

This ad is definitely not stimulating me to even consider Windows 7. “Cuteness” is not for every brand. Sometimes highlighting the features and talking about what the product can do, might help.

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